Anya Hindmarch SS14
Anya Hindmarch’s “Out of this World” SS14 Catwalk show at London’s Fashion Week wowed audiences with a sculpture of moving bags
Mesmer designed and implemented a kinetic sculpture consisting of 40 of Anya’s new handbag collection. Arranged in a grid of 10 x 4 the bags lined the length of the catwalk. All individually controlled and choreographed to the soundtrack for the show.
"Cirque du Soleil for handbags" - Vogue
The bags rose and fell to create motion and shapes as models walked amongst them. Described by Vogue as “Cirque du Soleil for handbags” the show was an astronomical success and upheld Anya Hindmarch’s reputation for innovative and extremely detailed approach to her shows.
Client:
INCA
Location:
Central Hall Westminster, London, 2013
Services:
Technical Consultancy
Team:
Systems Designer: Salvador Bettencourt Ávila
Programmer: Ingi Bekk
Production Designer: Stuart Nunn
Photos:
© Anya Hindmarch
